Ignore the advice to do what you love

31 October 2013
Comments: 1
31 October 2013, Comments: 1

I was just discussing with a friend about the advice that you should turn what you love into a career, because that way the money will come. It was the advice of Joseph Campbell and Steve Jobs and it sounds really great, in theory.

The challenge is when we take something we’re really passionate about and decide we’re going to turn it into a business without the proper planning and evaluation you’re running on emotions. When you mix business with emotions you often end in disaster because your brain effectively switches off your logic and reasoning centres leading you to believe the merits of your venture without properly evaluating the risks and developing a solid business case first.

The advice is solid, but with appropriate distinctions added. The popular saying, “Money is the root of all evil” is actually “The pursuit of money is the root of all evil”. The meaning is totally changed when we get to see it in full.

I think the advice is supposed to go like this:

“Focus on one thing you love that has commercial promise and do it very well – Kerwin Rae”

Focus means to pick one thing and commit to it. See it through from idea to evaluation and execution if it’s a solid idea. Commercial promise means choose something which there is a market demand for, not just something that you want to do for you, or done your way. There must be a market for your product or service and you must be willing to put their needs and wants above your own for you to have a thriving business. And do it very well means that you must be prepared to master your product or service and do it better than the majority of people who are already doing it.

Follow that advice, and you can’t go far wrong. If you don’t have anything that you love with commercial promise, then do what you are good at so you can pursue your interests in your own time.

One response on “Ignore the advice to do what you love

  1. Geoff says:

    Great advice! Thanks for the post.

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